View 1.2: Breakdown per initiative and milestones
Below is the chart used to produce the category breakdown above. This is only a partial list of projects based on what MMM will be working on in the coming months. The intention of this exercise is to signal to the DAO where we intend to focus our attention and efforts. All numbers are hypothetical/approximates.
| Category | Initiative/Project |
5/23 |
6/23 |
7/23 |
8/23 |
9/23 |
10/23 |
TOTALS | % |
| Allo | Main launch at EthCC (Schelling Point Salon) |
$35,450 |
$39,510 |
$74,960 |
10.03% |
||||
| Allo | Allo launch |
$16,993 |
$16,993 |
2.27% |
|||||
| Allo | Allo v2 campaign |
$15,660 |
$15,660 |
2.09% |
|||||
| Allo | Refresh the WTFisQF.com website |
$9,705 |
$9,705 |
$19,410 |
2.60% |
||||
| Grants Stack | Execute Self Serve Launch Plan |
$19,410 |
$19,410 |
2.60% |
|||||
| Grants Stack | Grants Manager Toolkit |
$5,400 |
$5,400 |
0.72% |
|||||
| Grants Stack | Co-market & publicize high-profile serviced rounds (UNICEF, American Cancer Society, Nouns) |
$9,750 |
$9,750 |
$9,750 |
$29,250 |
3.91% |
|||
| Grants Stack | Co-design and execute segmented lead gen pipelines and marketing automation processes for the BD team |
$10,950 |
$10,950 |
$10,950 |
$32,850 |
4.39% |
|||
| Grants Stack | Identify scaled service offering to market emerging serviced rounds identified by PGF |
$6,750 |
$6,750 |
$6,750 |
$20,250 |
2.71% |
|||
| Passport | Launch and maintain Weekly Release Notes hub |
$2,400 |
$2,400 |
$2,400 |
$2,400 |
$2,400 |
$2,400 |
$14,400 |
1.93% |
| Passport | Continue to build out our Passport Twitter following |
$3,400 |
$3,400 |
$3,400 |
$3,400 |
$3,400 |
$3,400 |
$20,400 |
2.73% |
| Passport | Design funnel and execute a segmented content marketing plan for Passport (Web3 project leaders vs web3 citizens) |
$2,500 |
$2,500 |
$2,500 |
$2,500 |
$2,500 |
$2,500 |
$15,000 |
2.01% |
| Passport | Launch campaigns every 6 weeks (exact details TBC) |
$5,400 |
$5,400 |
$5,400 |
$5,400 |
$5,400 |
$5,400 |
$32,400 |
4.33% |
| Gitcoin Grants | Promote the July (TBC) Gitcoin Grants round |
$15,527 |
$15,527 |
$31,054 |
4.15% |
||||
| Gitcoin Grants | Promote the October (TBC) Gitcoin Grants round |
$15,527 |
$15,527 |
$31,054 |
4.15% |
||||
| Gitcoin Grants | Development of brand strategy, webpage and SSOT doc for Gitcoin Grants |
$12,105 |
$12,105 |
$24,210 |
3.24% |
||||
| Gitcoin Grants | Develop and publish round performance case studies |
$3,800 |
$3,800 |
$7,600 |
1.02% |
||||
| Brand | Finish publishing remainder of Gitcoin.co website pages |
$9,105 |
$9,105 |
$18,210 |
2.44% |
||||
| Brand | Visual Design Documentation Phase II: Publish brand x product design guide |
$4,800 |
$4,800 |
0.64% |
|||||
| Brand | Support Product teams with app redesigns |
$4,800 |
$4,800 |
$9,600 |
1.28% |
||||
| Brand | Updated Press/Media kit on the website (external) and within Notion (internal) |
$2,727 |
$2,727 |
0.36% |
|||||
| Brand | Organize and launch a Metalabel Record drop |
$15,477 |
$15,477 |
2.07% |
|||||
| Internal comms | Publish weekly DAO Digest newsletter (previously funded in S16) |
$1,350 |
$1,350 |
$1,350 |
$1,350 |
$1,350 |
$1,350 |
$8,100 |
1.08% |
| Internal comms | Update and maintain Notion Contributor Hub & DAO Integrated Calendar |
$4,200 |
$4,200 |
$4,200 |
$4,200 |
$4,200 |
$4,200 |
$25,200 |
3.37% |
| Internal comms | Continue to produce the Gitcoin Community Call (formerly an activity of PGF) |
$1,333 |
$1,333 |
$1,333 |
$1,333 |
$1,333 |
$1,333 |
$7,998 |
1.07% |
| General | Fulfill on adhoc design and content requests made by DAO contributors |
$0 |
0.00% |
||||||
| General | Create and execute a product-focused Twitter Spaces calendar |
$4,333 |
$1,333 |
$1,333 |
$1,333 |
$1,333 |
$1,333 |
$10,998 |
1.47% |
| General | Ongoing always-on content marketing for all products |
$11,260 |
$11,260 |
$11,260 |
$11,260 |
$11,260 |
$11,260 |
$67,560 |
9.04% |
| Community engagement | Update partnership decks as needed |
$2,727 |
$2,727 |
$2,727 |
$8,181 |
1.09% |
|||
| Community engagement | Promote most new partnerships and all new community initiatives (ex: gtcETH, Rocketpool ODAO, etc.) |
$6,000 |
$6,000 |
$6,000 |
$6,000 |
$6,000 |
$6,000 |
$36,000 |
4.81% |
| Community engagement | Develop brand strategy and refreshed visual identity for future Schelling Point events |
$3,750 |
$6,477 |
$10,227 |
1.37% |
||||
| Community engagement | Create a Gitcoin / Public Goods / impact brand Theory of Change (ToC) to align individual thought leadership brand building |
$9,750 |
$9,750 |
1.30% |
|||||
| Community engagement | Brand building & content plan execution for internal spokespeople (with a focus on product teams) |
$6,000 |
$6,000 |
$12,000 |
1.60% |
||||
| PR | Build thought leadership of key spokespeople at the DAO |
$6,500 |
$6,500 |
$6,500 |
$6,500 |
$6,500 |
$6,500 |
$39,000 |
5.22% |
| Impact reporting | Execute a new impact reporting plan w/ a tech focus. |
$2,000 |
$2,000 |
$2,000 |
$2,000 |
$2,000 |
$2,000 |
$12,000 |
1.60% |
| Impact reporting | Create V2 of a bi-annual-to-yearly impact report that will highlight Allo use cases, Passport case studies, protocol GMV, etc |
$2,000 |
$2,000 |
$2,000 |
$2,000 |
$13,277 |
$13,277 |
$34,554 |
4.62% |
| Impact reporting | Create and execute a “market research” plan – RFP research papers that position our products as potential solutions to problem spaces surfaced |
$5,000 |
$5,000 |
0.67% |