[Proposal] Budget Request for ETHDenver Activation

Introduction

We are excited to announce our plans for an exciting and engaging ETHDenver activation. This proposal outlines the budget for the activation, including expenses for events, merchandise, and travel. This proposal aims to be in line with our 2024 IRL Events Plan.

Events

Below is our scheduled events for the week:

Tuesday Feb 27 - Grantees Day @ Gitcoin House (half-day event)

Wednesday Feb 28 - Metagov Program Managers Day @ Gitcoin House (private full-day event)

Thursday Feb 29 - Gitcoin Presents: “Welcome to Denver” Get Together @ Gitcoin House (half-day event)

Friday Mar 1 - Ecosystem Growth Summit @ Green Spaces Co-working (half-day event)

Saturday Mar 2 - Schelling Point Sessions: Impact Reporting w/ Impact Plus @ Gitcoin House (half-day event)

Saturday Mar 2 - Passport Dinner & Whiteboarding @ Gitcoin House (private evening event)

Unscheduled - Grants F&&&-up Night @ Gitcoin House (private evening event)

Total Budget

The total budget for the ETHDenver activation is $71,750.

Fund Allocation

Events: $44,000

  • Metagov Grantees Day ($2,000)
  • Metagov Program Managers Day ($4,000)
  • Gitcoin “Welcome to Denver” Get Together ($2,000)
  • Ecosystem Growth Summit ($30,000 - $15,000 for the event space, $5,000 for food and beverage, $10,000 for production costs)
  • Schelling Point Sessions: Impact Reporting ($2,000)
  • Passport Dinner & Whiteboard ($2,000)
  • Grants F***-up Night ($2,000)

Merchandise: $7,750

  • Passport merch ($1,500)
  • Gitcoin merch ($5,500)
  • Stickers ($750)

Travel reimbursements for individuals running all of the events: $5,000

Gitcoin House: $15,000

  • House cost (50% Gitcoin, 50% WEST Group): $14,000
  • Cleaning service between events: $950
  • Event insurance: $50

Sponsorships

There are several conversations happening around sponsorships. Should there be any additional funds raised from sponsorships, those funds will go directly to offsetting these costs.

Return of Funds

It is very likely that most of these event costs will come under what has been budgeted. The last thing we want is to have a bill that is higher than what has been request, so many of these estimates have been rounded up, with the expectations of creating wiggle room in our budget for unforeseen expenses (which tends to be an inevitability when running events).

The team is also 100% committed to being prudent with any spend, only using the DAO’s treasury for mission critical items.

Any leftover funds from the activation budget will be returned to the Gitcoin treasury.

Voting Options

If the vote is successful, funds can either be sent to the MMM multisig (since MMM is responsible for most of the planning).

  • Yes, fund the full EthDenver activation for $56,750
  • No, do not fund the full EthDenver activation for $56,750
  • Abstain
12 Likes

I think that this proposal is in line with the 2024 Essential Intents, especially Community First and Product Adoption (which leads to Network Effects), and so I will be voting yes on this proposal.

6 Likes

Call me biased, but aye in favor

2 Likes

Generally in favor of this proposal and looking forward to seeing many of you in Denver. It would be good to have long term view of event budgets and their resulting quantifiable RoI as opposed to individual asks for each event

4 Likes

I do remember you mentioning some Gitcoin merch wasn’t able to reach Istanbul due to customs. Is that forever stranded in Turkey or is there a possibility of getting it back so we can reuse it here?

Is there some cosponsorship from the MetaGov team or is this a branding event for them on our dime?

I do know Jonas was keen on this idea so sharing the cost with them would be ideal if we can manage that.

Overall I vote yes as leftover funds will be returned and I trust the team to be prudent

4 Likes

Hey everyone, oversight on my side - I did not include the cost of the Gitcoin House where we will be hosting the majority of our events. My apologies.

This cost comes out to $15k for the week and has been added into the total. This will also serve to offset accommodation expenses for several members of the Gitcoin team that will be in town doing talks or running events.

@jengajojo @thedevanshmehta @quaylawn @owocki please make sure to comment if these costs no longer seem reasonable to you. Otherwise I will assume this budget still has your approval.

3 Likes

Going to reply to a few of the comments:

The stickers are definitely stranded forever in the depths of the Turkish customs abyss :frowning:

For the Grantees event on the Tuesday - this is a co-hosted event.
For the Program Managers day, we are essentially event “Sponsors” by donating the space.

In both instances, we’re seeing a great opportunity to partner with a leading figure in the grants space (Metagov) and positioning ourselves at the center of all things grants (imo for minimal cost as well).

This would be great news and, if this is true, this event will likely cost much less, with more funds returning to the treasury,

Thank you for your vote of confidence! :saluting_face:

Curious about what you’ve seen at other DAOs. Are they posting their budgets for the year ahead? How are you seeing this be more advantageous than event-by-event asks?

Agreed re: ROI. Events are always tough to measure this - would love some guidance on what you’ve seen work at other DAOs to help make funding these an easy “yes”.

4 Likes

I will also plan to vote in support of this – I really like the focus on Product Adoption/audiences which as @owocki notes are a key EI. See you all in Denver!

4 Likes

No objections from my side on the additional costs

DAOs usually plan in quarter or 6 months

The question is what is the goal from doing events? Is it PR? Fundraising? Parties? Increasing token utility? etc… Once the DAO is clear on the one thing they want to optimize for from their events budget, they can plan in well advance and measure the RoI for each event compared to the previous year as well as with other events. With this experimentation it is possible to find out the best return on investment from event budgets. As an example, I run an events project in BanklessDAO on a shoestring budget and we figured out that small events have ridiculously high returns in terms of engagement and partnership building as compared to main stream events.

3 Likes

All IRL activations for 2024 will align with the Event Strategy outline I shared in the gov forum. Apologies for not sharing this in the OP - I have adjusted it to include this link.

For product-focused events, ROI will mostly be tracked on the basis of the number of leads and opportunities generated at events.

For brand activations, ROI is much more difficult to track and we’ll mostly be focused on feedback surveys.

I agree re: small budget activations - these tend to be super high value for Gitcoin & everyone attending. The majority of our activations will be like this with the exception of our Ecosystem Growth Summit.

3 Likes

Really excited for this events activation. We’ve worked hard to coordinate with the Grants Stack and BD teams to make sure that this is aligned to their goals. Most of what we have here are field marketing initiatives mixed with a sprinkle of Gitcoin vibe events that we know and love.

Am really keen to get feedback on the effectiveness of this initiative to actually meet product adoption goals. @CoachJonathan can you and @quaylawn make sure that there is a post mortem so we can work to make these effective this year?

lfg!

3 Likes

This vote is now live on Snapshot here: Snapshot

2 Likes

This snapshot has closed and option 1 “Yes” has won.

The full text for the option was: Voting “Yes” fund $71,750.

Metrics:
2,165unique votes
~4.8M GTC tokens cast.

Thank you to all the Stewards who commented and cast their vote.

1 Like