Introduction
Community has long been at the heart of Gitcoinâs operations and its success. That said, the term âcommunityâ is thrown around so often (especially in web3) that it has lost its meaning.
This post is meant to share some of the current thinking at the Ecosystem Collective as we strive to find better ways to engage Citizens in happenings at the DAO.
Before diving into the how, letâs take a step back and ensure we are operating from the same mental models of âcommunityâ so that Gitcoinâs strategies and tactics are a better match to who our community really is.
1. Community vs. Network
Though these words are used interchangeably, research shows that these different words have very different meanings:
Network: a web of interconnected personal relationships
- relationships of trust are extendable, or as the saying goes: âmy friendâs friend, is my friendâ
Community: a group of individuals who share mutual concern for one another
Feature | Network | Community |
Structure | Loosely structured | More tightly structured |
Connections | Weak ties, based on shared interests | Strong ties, based on shared identity, purpose, or place |
Purpose | Primarily for sharing information or resources | Primarily for belonging, support, and identity |
Benefits | Access to information, opportunities, and expertise | Sense of belonging, support, and shared identity |
Examples | Professional network, online forum, social media group | Religious congregation, neighborhood association, support group |
Inclusivity | Relatively open and easy to join | May have membership requirements or qualifications |
Most of Gitcoinâs âcommunitiesâ are actually networks.
Understanding this, we have two questions we can explore:
- How do we want to appropriately foster our networks (vs. our communities)?
- Where are actual communities present that Gitcoin might want to participate in or create from scratch?
These two questions help us explore: where and how do we want to focus our time and energy.
2. Community Engagement Methodology
Weâre a fan of Orbitâs model to help us better contextualize the relationship between Gitcoin and individuals interacting with us (and with each other).
By modeling our community engagement strategy like this, we can communicate differently with individuals who are more/less engaged with Gitcoin while providing a clear path for individuals to deepen their relationship with us.
Each of Gitcoinâs sub-communities will have its own set of levels with defining characteristics.
3. Quality vs. Quantity
Generally we are finding a balance of optimizing our activities for two different results:
- Deepening existing relationships
- Inviting net new individuals into our âorbitâ
All with the goal of growing the ecosystem and creating an upward spiral of momentum and positive output.
Both of these elements will count toward a âsuccessfulâ community engagement initiative. Whether one is more important than the other will come down to the individual goals of each sub-community, and will likely fluctuate over time depending on the results we are seeing (ex: if we are seeing tons of new individuals, but few individuals truly stepping up as community leaders, we will aim to start focusing on the latter).
4. Principles of Belonging
Charles Voglâs book Art of Community outlines seven principles that can be implemented in a growing or emerging community. These principles will help us define and grow our communities.
Boundary: The line between members and outsiders
Initiation: The activities that mark a new member
Rituals: The things we do that have meaning
Temple: A place set aside to find our community
Stories: What we share that allows others and ourselves to know our values
Symbols: The things that represent ideas that are important to us
Inner Rings: A path to growth as we participate
These principles are intended to act as a guide vs. doctrine.
The post above was meant to highlight some of the thinking that is happening at the Ecosystem Collective wrt community engagement and with the goal of creating more opportunities for Citizens to get involved at Gitcoin.
Here are some promtps that weâd love to hear from you about:
- Related to the above, what do you think is spot on? What have we missed?
- What do you think are the most major Gitcoin networks/communities we should be focusing our attention on?
- What has Gitcoin done well in the past? Where have we missed opportunities?