Hello! Sean from MMM here again! Thank you to those who provided feedback and support, we’ve now arrived at our objectives and key results for the upcoming season 13.
One quick note: we’re aware that some other workstreams are doing half-yearly goals, but we’re using quarterly goals for now in order to reevaluate our impact on a slightly more frequent cadence while we’re in our fledgling days and getting into our rhythm.
| MMM Objective 1 | Build Gitcoin’s lean, mean web3 marketing machine |
|---|---|
| KR1.1 | - Drive 150k sessions to gitcoin.co through email channel (up 183% QoQ) and 295k sessions from organic traffic (up 30% QoQ) |
| KR1.2 | - Increase the number of grants that raise >$5k/quarter by 50% in GR13 |
| KR1.3 | - Drive 1.8 million profile visits to Twitter (up 25% QoQ) |
| KR1.4 | - Create a tracking framework to enable experiment, refine, learn approach for marketing campaigns |
| MMM Objective 2 | Shape and grow a leading web3 brand |
| KR2.1 | - Develop and publish brand perceptions to focus marketing campaign content & Brand Guide to ensure our visual & written content is consistent across all marketing and brand design |
| KR2.2 | - Create pilot co-marketing project as foundation for future partnerships |
| KR2.3 | - Launch “Can Devs Do Something” meetup in 5 cities with at least 150 participants & create a forkable program that allows community to host their own decentralized global meetups |
| KR2.4 | - Shape Gitcoin’s external perception & grow our global media presence |
| MMM Objective 3 | Support GitcoinDAO & workstream initiatives |
| KR3.1 | - Expand connections and collaborations with workstreams, and ensure every workstream has a designated marketing point of contact |
| KR3.2 | - Establish a streamlined request process and ensure the following SLA is met: reply within 3 business days and 80% of projects delivered on-time, 90% on budget |
| KR3.3 | - Host and promote community-building virtual events such as weekly contributor meetups, happy hours, memepalooza, etc |
| KR3.4 | - Create and promote digest of key DAO activities to increase stakeholder understanding & engagement |
| MMM Objective 4 | Grow & support team health and accountability |
| KR4.1 | - Recruit at least 3 top contributors - core and project-based. Ensure clear process for posting & completing work and prompt contributor compensation |
| KR4.2 | - Propose, refine and gain approval for 2022 Q1 marketing plan including budget, OKRs and project plan |
| KR4.3 | - All core contributors create & publish accountabilities, and receive regular performance feedback from peers and workstream leads |
| KR4.4 | - Empower contributors to start and lead grassroots initiatives with minimal ongoing management |