Thanks for this detailed proposal!
I will vote yes on this proposal, below some thoughts that popped up while reading this:
Very happy we have this, I think it’s a crucial element in informing the community. I think for the next quarter we can further invest in streamlining the process of creation, and we should definitely make time to look into the data. How many people read this? Who makes it until the end? In marketing terms how can we grow the audience & engagement to improve the ROI? 
Very much looking forward to seeing this become a more integrated whole. The goal of the two twitter separate accounts have become less clear imo (as mentioned to Sean), if the main account also starts sending ‘vibe’ tweets, what is the ‘raison d’être’ for the vibes/dao account? If none, we could close it down. But I hope we don’t and will just spend more time on defining both, would love to be involved, hope I’ll find the time to dive (back) in in Q1/Q2 Ps. @angel-fire is a genius ‘vibes shitposter’, let’s make sure we never lose her
Here I hope we can work more towards an event that actually creates output that suppports Gitcoin’s mission, even if it’s just by creating memes that are actually ‘going places’. I think more time should be spent on the format and objective & quantifiable outputs, without taking away the fun - see the earlier discussion we had (end of Q3) on ‘gemes’.
Tbh I think this is an example of how we still work too much in silos, as this project - although it looks beautiful - ‘competes’ with at least two other projects within the DAO. Hopefully we can further join forces in Q1.
Definitely clear collaboration should happen here with the onboarding team within DAOops to ensure we don’t confuse our audience (as discussed).
I think an important part of this could be clearly defining who we want to reach and where we should focus most. I read ‘Can do devs something’ under this, but are we sure this does not create too much overlap with what the hackathon&events team is doing? Is this in collaboration with them?
A general note/thought on this: what is the overarching communication strategy for the DAO and how can we formulate MMM’s mission better ? Who does Gitcoin want to reach in the coming year? And how do we measure success? (without becoming too corporate-y or rigid)
I think more work on our DAOs mission and short-term & long-term objectives is needed for this, and this goes beyond just the scope of MMM. However, I’ve seen you bring in this bigger picture view Sean, and massively appreciated this, so I think we are moving in the right direction here.
Combined with @seedphrase & @Fred’s limitless energy, talent and collaborative, open spirit I think you are a power team that can move mountains. MMM is a beacon of positive, playful energy within the DAO and I hope you’ll keep on bringing that. Looking forward to see what’s coming next!
Edit: extra notes after re-reading other comments plus budget breakdown:
1/ I agree with Kyle’s thoughts on DAOMart and I hope we can merge the work done here with the Gitcoin Store which already exists and improve upon it. The goal of DAOMart was to boost stewards’ engagement, I think this can be done within the existing store, and I hope the next steps for the latter will be talked through thoroughly with @Pop, who’s working on steward engagement.
2/ PR agency: what will their role be exactly and how much experience do they have in the DAO world?
3/ Blog posts, I hope we’ll heavily invest in a number of on-call copywriters because this is definitely needed, so much to review. Also I’d set as an internal goal to beat @owocki when it comes to ‘proactive’ quality content producing, this forum is a treasure trove for leadership thoughts on DAOs & Gitcoin’s mission - we need more Owockis in '22 & imo this content should find lives beyond a governance forum to get more eyes on it. I’d personally move more funds towards content and taka away a bit from development. (see DAOMart comment)