Thanks @jengajojo!
Yes! As stated above, this has been a major weak point for us and we’ll be working to shore up marketing metrics definition and tracking this season. We’re starting with a campaign-by-campaign basis. These metrics will be documented in our campaign briefs. Happy to share any plans you might be interested in.
Here are some top-level things we’re working on this month:
- Direct Grants Launch Campaign
- State of Web3 Grants Report Campaign
- GG19
- Educational Campaign on Gitcoin 1.0 → 2.0
- Various co-marketing campaigns for Passport and Grants Stack
Happy to share any metrics we’re measuring for these initiatives if desired. Going to keep our full plans private as they contain copy we’ll be using for various channels and don’t want to create additional attack vectors for scammers 
I totally agree that it should be a core pillar 
You can learn more about our explorations of this last year here and here. That said, my current answer to this is “kind of but not really”.
I don’t think there is internal alignment around having a centralized function that is managing community engagement. You’ll see in the links above that we actually tried centralizing efforts and they failed miserably. Rather, there is a set of ~8-9 sub communities/audiences that have been identified and are being engaged with by different workstreams. We support those workstreams by helping craft comms and develop assets based on their needs. That said, this season we did lean harder into “stakeholder comms” (which is like a hodge podge of stewards and Gitcoin Citizens/ppl who care) as a result of the Shell fiasco.
The sub communities (+ their owners) we more or less identified are:
- Stewards & Steward Council (governance coordinator / MMM)
- “Gitcoin Citizens” – I have an un popular opinion that Gitcoin Citizens and Stewards really should be one in the same
- Allo Devs (Allo WS)
- Grants Round Operators (GPT)
- Gitcoin Grantees (GPT)
- Matching Pool Funders (GPT)
- Passport Holders (Passport)
- Gitcoin Contributors (Chief of Staff / MMM)
If we want a more holistic approach to community management, I HIGHLY recommend the DAO has a conversation about how we define community at Gitcoin, how we’d like community engagement to contribute to DAO wide goals (which we are currently working on but aren’t complete) and how we’d like to resource those efforts. That said MMM (mostly @MathildaDV and @owocki) are leading some work on stakeholder comms wrt Gitcoin’s org shifts.
I think @CoachJonathan and @owocki are also working on this mostly from a governance POV but they would be the ones who could provide updated thinking beyond what I’ve outlined here.