1. Summary
GitcoinVision is a biweekly content and research program designed to transform complex Gitcoin governance discussions into accessible, engaging formats. This proposal requests 9,000 USDC for a 3-month pilot to create educational videos, short-form clips, and research reports that make governance more understandable to the Gitcoin community.
2. Abstract
GitcoinVision addresses the information gap between Gitcoin governance forum activities and the broader community by creating high-quality educational content. Many Gitcoin token holders remain unaware of key governance proposals, technical developments, and protocol updates because they don’t regularly check governance forums or attend community calls.
This initiative would create biweekly content packages including main videos (5-7 minutes), short-form clips (30-60 seconds), monthly research reports, and accompanying social content. The program transforms complex governance information into accessible formats that help community members better understand the governance process.
PYOR, an analytics and research firm established in 2022 with expertise in governance communication, would deliver this content over a 3-month pilot period for 9,000 USDC total (3,000 USDC per month).
3. Motivation
There remains a significant information vacuum between governance activities happening within the Gitcoin forums and where most community members spend their time. Many Gitcoin token holders remain unaware of key governance proposals, technical developments, and important protocol updates because not all token holders regularly check governance forums or attend community calls.
This proposal addresses this critical information gap by creating engaging, accessible content about governance activities. By transforming complex governance information into more digestible formats, GitcoinVision ensures that important organizational decisions are more easily understood by the community.
The increasing complexity of Gitcoin governance decisions requires better information clarity to ensure token holders can make informed decisions about the future of Gitcoin. This initiative would provide a sustainable solution to this growing need by making governance more accessible.
4. Specification
GitcoinVision would deliver the following content over a 3-month pilot period:
Biweekly Content Package (twice per month):
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Main Video (1 per package): 5-7 minute in-depth governance explainer video alternating between:
- Governance Updates: Summaries of recent proposals and governance developments
- Protocol Spotlight: Explanations of protocol improvements and technical developments
- Technical Deep Dives: Exploration of parameter changes and their impacts
- Projects Spotlight: Profiles of projects in the Gitcoin ecosystem
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Short-form Videos (2 per package): 30-60 second clips highlighting key governance concepts
Monthly Research Report (1 per month):
- Comprehensive analysis of ongoing proposals
- Summary of governance activities from the past month
- Key metrics and insights about governance participation
Accompanying Social Content (4 per month):
- Supplementary content that highlights key governance insights
Implementation Timeline:
- Weeks 1-2 (Preparation): Research existing Gitcoin governance structures, establish content templates, set up production workflows
- Weeks 3-4 (Launch): Produce first content package, establish publishing calendar
- Months 2-3 (Regular Production): Deliver biweekly content packages and monthly research reports
- End of Month 3: Community feedback call to evaluate impact and discuss potential extension
Team & Budget:
The PYOR team includes research writers with expertise in DeFi governance systems, content editors specialized in translating technical concepts, and video production professionals.
Budget breakdown for the 3-month pilot:
| Category | Monthly Allocation | Details | 3-Month Total |
|---|---|---|---|
| Research Writer | 1,200 USDC | $40/hr Ă— ~30 hrs/month | 3,600 USDC |
| Content Editor | 800 USDC | $40/hr Ă— ~20 hrs/month | 2,400 USDC |
| Video Production | 800 USDC | $50/hr Ă— ~16 hrs/month | 2,400 USDC |
| Equipment & Software | 200 USDC | Camera rental, editing software licenses, graphics | 600 USDC |
| Total | 3,000 USDC/month | 9,000 USDC |
5. Benefits
- Improved Governance Understanding: Creates accessible content that helps community members understand complex governance topics
- Better-Informed Community: Ensures token holders can make more informed decisions about governance proposals
- Governance Documentation: Provides a historical record of governance decisions and their context
- Increased Accessibility: Makes governance more approachable for non-technical community members
- Enhanced Transparency: Clarifies the reasoning behind governance decisions for the broader community
6. Drawbacks
- Cost Consideration: The 9,000 USDC allocation requires treasury funds that could be used for other initiatives
- Focus Limitations: The content may not cover all governance topics in equal depth due to time constraints
- Effectiveness Uncertainty: As a pilot program, its impact on governance understanding is not yet proven
- Content Bias Potential: Content creators may inadvertently emphasize certain aspects of governance over others
- Maintenance Requirements: Program would need ongoing funding after the pilot if deemed successful
7. Vote
Voting YES means you support allocating 9,000 USDC from the Gitcoin treasury for a 3-month pilot of GitcoinVision to create educational content about governance processes.
Voting NO means you do not support funding this initiative at this time.
Forum Poll: Do you support the GitcoinVision proposal?
- Yes, fund the 3-month pilot
- No, do not fund this initiative
- Abstain/Need more information
About PYOR
PYOR is an analytics and research firm focusing on governance, established in 2022. We bring specialized expertise in governance communication and community engagement.
Proof of Work
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Arbitrum Governance Guide: This governance-focused video explores the Arbitrum DAO structure, operations, and participation methods. It showcases our expertise in breaking down governance systems into understandable components with clear guidance for community members.
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EigenLayer & Restaking Explained: This educational video breaks down restaking and EigenLayer’s revolutionary approach, covering staking fundamentals, EigenLayer’s three trust pillars, and key advantages. The video demonstrates our ability to transform complex blockchain concepts into accessible, engaging content.
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Linea Rollup Analysis: This research report examines Ethereum’s fastest-growing zkRollup, highlighting our capacity to track emerging technologies and explain their technical differentiators and market positioning in accessible terms.
PYOR is prepared to create a sample video based on recent Gitcoin governance activities at no cost to demonstrate our approach specifically tailored to Gitcoin’s needs.