Hi everyone, I wanted to provide an update on EthDenver, the results of our activations and spend.
TLDR
- Original request = $71,750
- Total expenditures = $75,248
- Total sponsorships = $31,000
- Total cost to Gitcoin = $44,248
- Amount being returned to Gitcoin = $27,502
From a qualitative standpoint, all of our events were well received and well attended. We had a difficult time getting feedback (as many of these events do) and are still waiting for more to trickle in.
Costs indicated below are approximates. There are many costs that are divided between all events, such as several costs for the Gitcoin House (doorman, cleaning service, insurance, the house itself which also served as accommodation for 8 people, etc.), merch, food/drink purchases, travel costs, etc. that were spread across multiple days.
Below are the activations we hosted and some of the associated statistics.
Note: Though impressions on Twitter tend to be a vanity metrics, it gives us a quick pulse check on how many folks were scrolling through their feeds and over our grants-centric content.
Web3 Grants Summit - Grantee Day
Total registration requests: 168
Total registrations accepted: 70
Attendees: 35
Attendance rate (attendees/registrations accepted): 50%
Impressions on Twitter for event-related posts:
Total event cost: Approx. $2k
Web3 Grants Summit - Program Manager Day
This event was invite-only and done in 2 parts - 1 day-time event and 1 evening event
Total day time attendees: ±30
Total evening time attendees: ±40
Total event cost: Approx. $3k
Welcome to Denver Social
This event also served to launch Kevin Owocki’s Mycofi book.
Total registration requests: 89
Total registrations accepted: ±65
Attendees: ±50
Attendance rate (attendees/registrations accepted): ±75%
Total event cost: Approx. $2k
Ecosystem Growth Summit
Total registration requests: 1,312
Total registrations accepted: 950
Attendees: ±200 (there were folks that entered from an event happening next door that did not get scanned in)
Attendance rate (attendees/registrations accepted): ±20%
Total event cost: Approx. $45k
Impressions on Twitter for event-related posts: 80,300
Schelling Point Sessions: Impact Reporting
Total registration requests: 221 (over 350 additional indicated “not attending” after a capacity message was sent out)
Total registrations accepted: 116
Attendees: 50 (we were at capacity for this event)
Attendance rate (attendees/registrations accepted): 43%
Total event cost: Approx. $2k
Impressions on Twitter for event-related posts: 37,500
Passport Invite-only dinner
This event was an invite-only dinner for Passport partners and prospects.
Total event cost: Approx. $2k
Sales goals
- 7 net new opportunities
- 3 leads
Additional unforeseen costs
- We ordered more merch than initially anticipated, bringing the total up by ±$3k
- We hired a doorman for the Gitcoin House to ensure that we were honoring our 50 pax capacity at the Gitcoin House
- The projector screen at the Ecosystem Growth Summit came in $4k higher than expected because we wanted a higher resolution screen for the event (and didn’t it look great??)
Sponsorships and Cost offsetting
We had one sponsorship and one offsetting event in Denver.
- The sponsorship was on behalf of Electric Capital who co-hosted the Ecosystem Growth Summit with us for $30k.
- The offsetting event was with Consensys who hosted a gathering at the Gitcoin house and chipped in for food/the space for $1k.
Summary
Total costs for Denver were outlined above. Instead of sending funds back to the Gitcoin treasury,
the remaining amount will stay in the MMM multisig and be accounted for in the Ecosystem Collective’s budget request.
Happy to answer any additional questions regarding the events and how we’re using insights from events for future planning.