All IRL activations for 2024 will align with the Event Strategy outline I shared in the gov forum. Apologies for not sharing this in the OP - I have adjusted it to include this link.
For product-focused events, ROI will mostly be tracked on the basis of the number of leads and opportunities generated at events.
For brand activations, ROI is much more difficult to track and we’ll mostly be focused on feedback surveys.
I agree re: small budget activations - these tend to be super high value for Gitcoin & everyone attending. The majority of our activations will be like this with the exception of our Ecosystem Growth Summit.