Gitcoin DAO 2025 Builder and Event Strategy - Expand Builder Engagement and Strengthen Global Presence

🤖 DAO Governance and Vision
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Gitcoin DAO 2025 Builder and Event Strategy - Expand Builder Engagement and Strengthen Global Presence

TL;DR

The true strength of Gitcoin lies in its vibrant community of builders. To ensure the long-term resilience of the ecosystem, we are developing systems to recognize, retain, and empower our builder community. This approach creates a mutually beneficial dynamic—a win-win-win—for Gitcoin, our partners, and the builders themselves. By leveraging our expertise and community connections, we aim to solidify our position as leaders in grants and public goods funding.

Reflecting on 2024, we recognized that a stronger presence at mission-aligned events fosters deeper relationships and strengthens our community. Feedback from builders and ecosystem partners underscored the value of engaging directly at these gatherings. As we move into the new year, Gitcoin is committed to implementing a more impactful and strategic events plan to build connections, amplify engagement, and nurture the ecosystem.

Vision and Mission

Vision
Empower a global builder ecosystem that innovates collaboratively, fueled by Gitcoin’s suite of tools and funding opportunities.

Mission
Utilize strategic events and tailored builder engagement initiatives to showcase Gitcoin’s leadership in decentralized funding mechanisms while fostering long-term community growth.

Core Strategies

Builder-Focused Events

  • Host Gitcoin Hackathons with GCP, RFP, and MVP tracks in LATAM, APAC, and SEA.
  • Organize workshops featuring Allo for hands-on experimentation.
  • Dedicate event sessions to proposal writing and onboarding materials.

Post-Event Engagement

  • Follow up with builders via mentorship channels or Gitcoin Citizens’ community support.
  • Offer post-event incentives like microgrants or token-based rewards.
  • Publish a quarterly Builder Engagement and Impact Report.

Refining Tools for Builders

  • Improve UI/SDK onboarding for Allo based on event feedback.
  • Create centralized documentation hubs for resources (e.g., QR codes, GitBook links).

Boosting Awareness and Messaging

  • Updated messaging for easier context and knowledge sharing
  • Highlight Allo’s flexibility with real-world success stories.
  • Develop concise, builder-friendly pitches for all products.

Builder Incentive Programs

  • As builders mature through GG, set up exclusive incentive programs for them to participate in that lasts beyond only funding.
  • Exclusive communities that unlock various ways of engaging.
  • Allocate ‘badges’ to different tiered builders that unlocks various engagement opportunities.

Goals

Builder Onboarding and Engagement

Goal: Attract, educate, and retain 500+ builders globally, focusing on underserved regions such as LATAM, APAC, and SEA.

  • How:
    • Launch an Onboarding Program with live workshops, pre-recorded tutorials, and accessible resources.
    • Host quarterly town halls to collect feedback and foster community engagement.
    • Introduce a builder dashboard for GCP, RFP, and MVP opportunities.

Amplifying Allo

Goal: Position Allo as the ecosystem’s go-to platform for funding mechanism experimentation.

  • How:
    • Simplify Allo messaging using tangible examples and case studies.
    • Provide live demos and developer-focused workshops during events.
    • Incentivize successful Allo MVPs during hackathons.

Hosting Gitcoin Events Globally

Goal: Engage 500+ participants across 3+ targeted regional events.

  • How:
    • Host Gitcoin-branded hackathons with tracks for GCP, RFP, and MVP submissions.
    • Collaborate with local organizations for greater regional impact.
    • Use events to amplify Gitcoin’s value proposition and offerings.

Building Strategic Partnerships

Goal: Form 10+ partnerships with values-aligned DAOs, or communities.

  • How:
    • Co-host regional events to leverage local expertise and networks.
    • Integrate local challenges into Gitcoin hackathons.
    • Use Allo to co-fund experimental mechanisms in underserved areas.

KPIs

Category KPI Target
Builder Engagement Builders Onboarded 500+
New GCPs/RFPs Submitted 100+
Active Builder Retention 75%
Event Impact Event Attendance (avg/event) 100+
Ecosystem Knowledge (post-survey) 70% of attendees
Innovation MVP Projects Built 20+
Partnerships Formed 10+

Builder and Event Synergy Highlights

Overlap Goals in Common
Governance Educating builders to create GCPs and participate in DAO governance.
Events/Onboarding Leveraging events to onboard builders with workshops and Gitcoin tools.
Innovation Support Enabling regional builders to test experimental mechanisms via Gitcoin tools.

Implementation Roadmap

Quarter Focus Area Key Deliverables
Q1 2025 Onboarding and Events Prep Launch onboarding materials; finalize event calendar.
Q2 2025 LATAM Events Host first Gitcoin hackathon with GCP/RFP tracks.
Q3 2025 APAC and SEA Events Expand outreach with regional partnerships and workshops.
Q4 2025 Builder Engagement Review Publish Builder Engagement Impact Report; update strategy.

Budget Considerations

As we build out the events strategy in Q1 of 2025, we will assess the budget, and provide proposals and requests on a case-by-case basis, including post event analysis after each event.

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