Summary
This GCP proposes to fund the development of YOLLOW.XYZ, an innovative mobile-first alternative frontend interface for the Allo protocol that reimagines public goods funding through a simple, engaging swipe-able interface.
By reducing friction in the donation process and making funding more accessible, YOLLOW aims to increase participation in grant rounds and demonstrate Allo’s potential as flexible infrastructure.
For this initiative, we are requesting $55,000 USDC (for Phase-I) distributed over 4 months for design/development, infrastructure, and launch costs.
Abstract
YOLLOW.XYZ transforms public goods funding from a complex transaction into an engaging discovery and donation experience. The platform introduces two core innovations:
- Single-Gesture Funding: Transform multi-step donations into intuitive gestures (inspired by premier match-making Apps):
- Swipe right to donate $1
- Super-like to donate $5
- Swipe left to pass
- Story-Driven Discovery: Present projects through visually engaging cards that emphasize impact and learn from user interactions to create personalized discovery.
Additionally we’re targeting broad spectrum of platforms that can benefit from same codebase:
- Farcaster Frames-V2 (farcaster/warpcast) [Phase I]
- Mobile Web [Phase I]
- Native (ios + android) [Phase II]
We’re planning to launch (Mobile Web + Farcaster) alongside next quaterly gitcoin round [Phase I].
Motivation
Allo Protocol needs alternative frontends that unlock its potential in new ways. YOLLOW brings consumer-grade UX innovations—specifically proven card-based interactions(used in matchmaking)—to public goods funding, making donations frictionless for web3 natives while creating an intuitive experience for users that come on-chain for first time.
Strategic Value for Gitcoin/Allo
- Demonstrates Allo’s potential as open infrastructure for on-chain consumer apps
- Tests proven consumer-grade interfaces on web3 infrastructure
- Drives protocol usage through mobile-first approach
- Creates path to engaging mainstream donors through familiar interaction patterns
- Validates Allo protocol’s vision as flexible funding infrastructure
Specifications
Work Components
1. Product Development Stream
- Full mobile web using React Native Web
- Farcaster Frames-V2 Compatibility
- Discovery Algorithm
- Integration with Allo protocol contracts/subgraphs
- Internal DB/KPI Tracking setup
- Authentication via Privy
- Stable-coin payments
- Deep Linking to specific projects / rounds
2. Product Design Stream
- Comprehensive Figma designs & branding assets
- Multiple UI/UX variants for User testing
- Landing page & marketing materials
- Micro-donation interface optimizations
- User testing and feedback loops
- Explore Co-marketing initiatives with Gitcoin
3. Launch Stream
- Mobile Web deployment
- Farcaster Frames-v2 integration
- User Testing
- Meeting KPIs through Outreach and other Activities
- Launch on Farcaster Frames-v2, Mobile Web
Technical Architecture
- React Native Web for cross-platform compatibility & maximum code reuse
- Integration with Allo protocol subgraphs for project data
- Privy for seamless web3 authentication
- PostgreSQL for user preferences and analytics
Roadmap and Milestones
| Month | Product Development Stream | Launch Stream | Product Design Stream |
|---|---|---|---|
| 1 | • Project setup & infrastructure • React Native Web repo initialization • Core architecture implementation • Authentication system (Privy) • Basic API structure • Database schema design • Initial Allo protocol integration |
• Technical documentation setup • Infrastructure planning & deployment • Farcaster Frames V2 POC • Development environment setup • Analytics implementation • Monitoring setup |
• Design system creation • Brand identity development • User research initiation • Initial wireframes • Design prototypes (3 variants) • Landing page mockups |
| 2 | • Donation flow implementation • Transaction batching system • Project discovery algorithm v1 • Caching layer setup • Error handling system • Performance optimization • Testing infrastructure |
• Alpha testing program launch • Bug tracking system setup • Landing page deployment • Community channels setup • Initial user documentation • Test environment deployment |
• User testing (Alpha) • Interface refinement • Animation prototypes • Marketing assets creation • Design system documentation • Accessibility audit |
| 3 | • Full feature implementation • Mobile web optimizations • Farcaster integration complete • Push notification system • Offline support • Beta version deployment • Performance testing |
• Beta program management • Support system setup • Documentation completion • Marketing campaign prep • Community moderator onboarding • Launch strategy finalization |
• Beta feedback integration • Final UI polish • Launch assets creation • Marketing collateral • Help center design • Tutorial flows |
| 4 | • Bug fixes & optimizations • Performance tuning • Security hardening • Final QA testing • Production deployment • Monitoring refinement |
• Public launch execution • Marketing campaign activation • Community engagement • Analytics monitoring • User support scaling • Launch incentives rollout |
• Post-launch refinements • User feedback integration • Design iteration planning • Analytics dashboard design • Success metrics tracking |
Stream Dependencies & Checkpoints
Month 1 Checkpoints:
- Infrastructure & Architecture Sign-off (Dev + Launch)
- Brand Identity Approval (Design)
- Technical Specification Document (All Streams)
Month 2 Checkpoints:
- Alpha Release Readiness Review (All Streams)
- User Testing Results Analysis (Design + Launch)
- Performance Benchmark Report (Dev)
Month 3 Checkpoints:
- Beta Launch (All Streams)
- Marketing Strategy Sign-off (Design + Launch)
- Security Audit Completion (Dev)
Month 4 Checkpoints:
- Production Launch Readiness (All Streams)
- Community Growth Metrics (Launch)
- Performance & Stability Verification (Dev)
Budget Breakdown
Total Request: $55,000 USDC
Allocation (Estimates):
- Product Development Costs: $30,000
- Development Team: $25,000
- Frontend: $15,000
- Backend: $10,000
- Technical Infrastructure: $5,000
- Development Team: $25,000
- Product & Graphic Design: $15,000
- Design & UX: $6,000
- User Testing: $4,000
- Branding & Graphics: $5,000
- Launch & Marketing: $10,000
- Launch Incentives: $5,000
- Marketing & Outreach: $5,000
Exact Allocations to be shared as we progress!
Success Measures
Quantitative KPIs
1. User Engagement
- 500+ unique donors within first 3 months
- 30% user retention rate
- Distribution: 60% via Farcaster, 40% via mobile web
2. Donation Metrics
- $5,000+ total donation volume in first 3 months
- Average donation value: $1-$5 per transaction
- 30%+ conversion rate from install to donation
- 95% transaction success rate
3. Technical Performance
- < 2s average load time
- < 3% transaction failure rate
- 99% platform uptime
Qualitative Metrics
- User satisfaction surveys
- Project creator feedback
- Community engagement quality
- Platform stability and reliability
- Innovation in UX/UI design
Benefits
- Increased Accessibility
- Lower barrier to entry for new donors
- Mobile-first approach reaches wider audience
- Simplified donation process increases conversion
- Protocol Innovation
- Demonstrates Allo’s flexibility
- Pioneers new UX patterns for web3
- Creates reusable components for ecosystem
- Ecosystem Growth
- Attracts new donors to platform
- Increases overall donation volume
- Improves project discovery
Challenges & Considerations
- Technical
- Complex mobile web development with animations
- Farcaster Frames-V2 integration
- Discovery Mechanism / Algorithm
- Deep linking UX
- User Adoption
- New interaction pattern may face resistance
- Potential Need for education and onboarding
- Resources
- Ongoing maintenance needs
- Server costs and scaling
- Marketing and user acquisition
Frequently Asked Questions
Expand
| Section | Question | Answer |
|---|---|---|
| Technical Implementation | How will you handle transaction fees for micro-donations in Phase I? | • Direct transaction processing on L2: - Immediate execution of $1 and $5 donations • Using supported L2 network with Allo Protocol’s contracts • Near-instant transactions • Minimal L2 transaction costs |
| How are you integrating with Allo Protocol? | • Direct integration with existing Allo Protocol contracts • Using Allo subgraphs for project data • Leveraging Allo’s standard donation flows • No custom smart contracts needed • Following Allo’s standard integration patterns |
|
| How does Farcaster integration work? | • Mobile web app with minimal additional code: • Activates Farcaster context when opened in Warpcast • Uses Warpcast’s built-in authentication • Same core experience as regular mobile web |
|
| Launch Strategy | Why focus on Farcaster for Phase I? | Strategic benefits: • Engaged web3 community • Auto-authentication in Warpcast • Easy Access to large distribution • Lower user acquisition costs • Faster feedback loops |
| What’s the initial target market? | Phase I specifically targets: • Existing Farcaster users • Web3 native donors • Current Gitcoin grant participants • Mobile-first crypto users |
|
| User Experience | How will the Phase I interface work? | Phase I implements: • Swipe right: $1 donation through Allo Protocol • Super-like: $5 donation through Allo Protocol • Project deep-dive on tap • Basic filters and sorting • Transaction history view |
| Operations | How will you handle transaction-related support? | Support structure focused on user experience: • Transaction status monitoring • In-app transaction history • Clear error messaging for failed transactions • User-friendly status updates • Documentation for common transaction issues |
| What are the Phase I success criteria? | Clear 3-month targets: • 500+ unique donors through Allo Protocol • 95% transaction success rate • $5,000+ total donation volume • <2s average load time • 30% user retention • Platform uptime of 99% |
|
| How will you sustain the platform after the initial funding? | Post-Phase I Sustainability Strategy: • Revenue from grant round operators integrating YOLLOW interface • Participation in future Gitcoin rounds and ecosystem grants • Collaborations with aligned communities • Implementation of staking mechanism for sustainable operations |
|
| Security & Risk | How do you ensure funds safety in Phase I? | Leveraging Allo Protocol’s security: • All transactions through audited Allo contracts/Standard Procedures • No custom smart contract risk • Transaction logs in DB • Clear transaction status updates on UI |
| What happens if Phase I metrics aren’t met? | While we’re ambitious with our targets, we believe in adaptability: • Continuous user testing and feedback loops • Iterative improvements based on community input • Flexible approach to feature prioritization • Regular communication with stakeholders • Focus on sustainable, organic growth |
|
| Future Development | How will Phase I inform future development? | Data-driven approach: • User interaction patterns with Allo Protocol • Transaction pattern analysis • UI/UX effectiveness metrics • Community feedback collection • Market fit assessment |
Team Composition
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Plor- Plor has fifteen years of experience as a developer, backed by a Master’s degree in Computer Science. He holds certifications in agile methodologies and DevOps. Over the last few years, plor has been an active member of RaidGuild, contributing to collaborative tech initiatives. Throughout his career, he has leveraged his expertise to optimise software development processes, emphasising efficiency and innovation.
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Sayonara- Sayonara is a designer turned full-stack developer, hailing from India. He is specialised in user experience software development in Web3. His passion are decentralised finance (DeFi) applications, while he successfully driven development for a wide range of decentralised applications. As an active participant of RaidGuild, he currently focuses on stakeholder-driven development in the ever changing landscape of decentralised digital technologies.
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Anya Biarozka- Anya is an experienced Art Director and UX/UI & Brand Designer with over 10 years in the industry. Over the past 4 years, she has specialized in Web3, contributing her expertise to projects such as Gitcoin, Acala Protocol, Tableland, Karpatkey, The Sphere DAO, and Deep Work Studio, among others. Recently, she contributed as an Art Director and Visual Designer to the Gitcoin Onchain Capital Allocation Handbook.
Conclusion
YOLLOW.XYZ aims to be an experiment in making blockchain invisible while making public goods funding more accessible and engaging through a consumer-centric approach. By building on Allo protocol, we can focus on innovation while leveraging proven infrastructure. This project has the potential to significantly increase participation in grant rounds and demonstrate the flexibility of Allo protocol as a foundation for diverse funding experiences.
Our initial phase focuses on mobile web and Farcaster Frames-V2, with a clear roadmap for potential native mobile app development in Phase II, ensuring we can iterate and validate our core concept before expanding to additional platforms.
Note: By submitting this proposal, we represent and warrant to Gitcoin that all the information it contains is true and complete to the best of our knowledge.