Discussion: Gitcoin Visual Identity & Branding

Excited to see the team thinking about how we can evolve the brand identity and make it more cohesive.

As we tackle that question, perhaps we could also consider how we can build a brand that supports our mission & impact - And also that builds GitcoinDAO’s legitimacy.

Being more cohesive may be one way to get there, but it may not be the biggest opportunity.

These are just a few thoughts - to be super clear going forward while I’m happy to provide my thoughts on future concepts/direction , the Gitcoin brand identity is very much in your (the DAO’s & MMM’s!) hands to steward!

Oh and btw, @seedphrase and i chatted a bit about Solarpunk vs Lunarpunk vs Quadratic Lands at the retreat. IMHO they are narratively compatible (and visually complementary)… My Ethereum is solarpunk deck has some examples of how I think these interweave, but I’ll just briefly repeat here:

  • Solarpunk - a world where our economic system is focused on sustainability/harmony & we’ve solved our contemporary coordination challenges
  • Lunarpunk - same definition as solarpunk, but dark mode/nighttime (and also more focused on privacy)
  • Quadratic lands - a world in which the laws of economics have been rewritten to support the commons/public goods (visually the same as lunarpunk)
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