Citizen Grants GCP - Creation of Educational Content in Spanish for Gitcoin

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Proposal Title:

Creating Educational Content and Growing Community for the Gitcoin Ecosystem in Spanish

Proposal Description:

This proposal aims to develop high-quality educational content to increase awareness, engagement, and participation in the Gitcoin ecosystem among the Spanish-speaking community. Through tutorial videos, expert interviews, newsletters, and social media content, we will provide accessible resources to help users navigate Gitcoin’s tools, funding mechanisms, and its mission in public goods funding.

Interested Parties and Expected Impact:

  • Gitcoin Community and Developers: Increased adoption and usage of Gitcoin grants, quadratic funding, and decentralized governance tools.
  • Spanish-Speaking Audience: Greater understanding of the Gitcoin ecosystem, leading to increased participation in funding rounds and governance.
  • Gitcoin Network Effect: A more educated user base contributing to Gitcoin’s mission and strengthening the decentralized funding movement.
  • Gitcoin Community Support: Telegram users such as @MathildaDV and @wasabinetwork support this proposal, even offering to participate in the podcasts.

Motivation:

Gitcoin is revolutionizing public goods funding through quadratic funding and open-source development, but Spanish-speaking users lack structured educational content to fully understand and participate in the ecosystem. By creating high-impact content, we aim to:

  • Educate users about Gitcoin grants, funding processes, and governance.
  • Encourage adoption by breaking down complex concepts into easy-to-understand content.
  • Expand the Gitcoin ecosystem in Latin America and Spain by fostering a committed community.

I have no conflicts of interest in this proposal. The Gitcoin Citizen Grants Program should adopt this proposal because education is key to scaling Gitcoin’s mission globally. Without clear, structured educational materials, many developers and potential contributors may not fully understand how to leverage Gitcoin’s tools.

More Information:

About LaVidaCrypto and Roberto Sanz:

My previous work includes creating educational content for other DeFi platforms, achieving positive results in terms of views, engagement, and user adoption. I have worked with Elrond, Polkadot, Chainlink, and Stellar, among many other projects focused on CEX and DEX.

Elrond Content:

:link: Elrond Video Series

Polkadot Content:

:link: Polkadot Video 1
 :link: Polkadot Video 2

Stellar Content:

:link: Stellar Spreadsheet

Chainlink Content:

:link: Live Event
 :link: Chainlink Video 1
 :link: Chainlink Video 2
 :link: Chainlink Video 3

Live Crypto Trading Training with a CEX:

:link: Live Trading Series

Additional Links:

Specifications:

Scope of Activities:

  • Production of 8 high-quality tutorial videos explaining Gitcoin grants, how to participate in funding rounds, and governance mechanisms.
  • Creation of 6 detailed educational videos analyzing the impact of Gitcoin funding rounds, community-led projects, and the evolution of decentralized public goods funding.
  • Podcast Series (3 expert interviews) featuring Gitcoin contributors and leaders in public goods funding.
  • Production of 17 short videos for social media (TikTok, Instagram Reels, YouTube Shorts) summarizing key Gitcoin concepts to drive participation.
  • Publication of 3 educational newsletters with updates, information, and success stories within the Gitcoin ecosystem.

Technical Details:

  • Video Content: Professionally edited and optimized for YouTube and social media.
  • Podcasts: Distributed via YouTube, Spotify, and Gitcoin community channels.
  • Newsletters: Hosted on LaVidaCrypto.com and shared with Gitcoin’s community mailing lists.
  • Tracking Metrics: Analytical tools will be implemented to measure reach, engagement, and conversions from the educational content.

Deliverables:

  • 8 tutorial videos explaining key Gitcoin functionalities.
  • 6 detailed educational videos on Gitcoin’s impact and governance.
  • 3 podcast episodes featuring interviews with Gitcoin experts.
  • 17 short social media videos to encourage participation.
  • 3 educational newsletters with insights and analysis of the Gitcoin ecosystem.
  • Engagement reports and performance metrics.

Roadmap and Milestones:

Content Development (March 2025):

  • Research and planning of educational content.
  • Video script creation and coordination with Gitcoin collaborators.
  • Content distribution strategy.

Execution Phase (April - July 2025):

  • Publish 8 tutorial videos and 6 detailed educational videos.
  • Launch 3 podcast episodes with expert interviews.
  • Produce and distribute 17 short social media videos.
  • Publish 3 educational newsletters.
  • Engage with the community via Twitter Spaces and Telegram discussions.

Monitoring and Impact Reporting (August 2025):

  • Analyze engagement, audience reach, and conversions.
  • Gather community feedback and assess content impact.
  • Publish a detailed report on Gitcoin governance forums.

Benefits:

  • Gitcoin will experience growth in active contributors, as more Spanish-speaking users understand the platform.
  • Educational content will lower entry barriers for new participants in the Gitcoin ecosystem.
  • The community will be more engaged and active, increasing participation in funding rounds.
  • Long-term impact, as the content will remain available for continuous education and onboarding.

Funding Request:

USD 30,000 in USDT

Challenges and Limitations:

  • Measuring direct conversions: While we will track engagement, connecting content directly to Gitcoin’s KPIs (e.g., funding participation) may require additional collaboration with Gitcoin’s analytics team.
  • Long-term sustainability: Continuous content updates may require additional funding beyond the initial grant.

Budget:

Category Amount (USD)
Video Production (8 Tutorials) $8,000
Detailed Educational Videos (6) $7,200
Podcast Production (3 Interviews) $6,000
Short-form Social Media Content (17 Videos) $7,300
Educational Newsletters (3 Editions) $1,500
Total: $30,000 in USDT

Success Measures and KPIs:

  • Engagement Metrics: Total video views, likes, and comments on YouTube.
  • Community Growth: Increase in participation in Spanish-language Gitcoin Telegram and Twitter.
  • Adoption Rate: Number of new users engaging with Gitcoin grants after interacting with the content.
  • Governance Participation: Growth in Spanish-speaking voters in Gitcoin discussions.
  • Impact Reports: Assessment based on metrics regarding Gitcoin ecosystem growth.

Non-Financial Requirements:

To ensure success, we request:

  • Official collaboration with the Gitcoin team for access to experts and resources.
  • Support through Gitcoin community channels (Twitter, Discord, Newsletter) where possible.
  • Inclusion in Gitcoin’s educational hub to maximize reach.

This proposal aligns with Gitcoin’s mission to fund public goods and expand the decentralized ecosystem by providing accessible, engaging, and high-quality education for the Spanish-speaking community.

2

Just to clarify, I merely directed you to the GCP process. I will need to read it in depth before I can make a decision on whether I support it or not, and I didn’t offer to participate in your podcast.

Reading the proposal, although I believe there is value in gaining traction in Spanish-speaking communities, there’s a general lack of direct success metrics outlining the value that this content will yield for Gitcoin. The budget you’re requesting is pretty substantial, and your proposal does not include any specifics on the content you’ll be creating (only the medium/format), who exactly you’ll be reaching and what problem it’s specifically solving for and how it’s aligned with Gitcoin’s wider goals.

The final decision lies with our internal grants council, but as a steward, my vote on this will be a no.

3

since spanish speaking educational content is not a priority for gitcoin at this time, i will be voting against this proposal.

there might be ethereum localist rounds in gg23 within spanish speaking areas of the world, and i’d be open to see them produce content for their communities… but the budget for translation should not be more than 5% of the round size imo.

1 Like
4

Appreciate the effort and thoughtfulness put into this proposal! I agree that educational content without a clear tie to revenue/GMV goals is not a priority at this time, and will be voting no.

5

:dart: Measurable Objectives

Increase the participation of Hispanic projects in Gitcoin Grants:

  • Goal: Increase by 30% the number of Spanish-speaking projects applying to the rounds.
  • Action: Creation of detailed tutorial videos explaining the application process, best practices, and strategies to obtain funding.

Improve the visibility and success of Spanish-speaking projects within the rounds:

  • Goal: Ensure that at least 5 Hispanic projects stand out in the highest fundraising category within their respective rounds.
  • Action: Promotion through strategic content, interviews with founders, and live project analysis.

Facilitate onboarding of users and creators in Gitcoin Grants:

  • Goal: Achieve at least 1,000 views on educational tutorials during the Grant period.
  • Action: Creation of content optimized for positioning on YouTube.

Generate impact reports and measure results:

  • Goal: Present a final report with data on conversions, content reach, and participation rates of Spanish-speaking users.
  • Action: Implementation of UTMs in shared links to measure traffic and adoption.

:calendar: Execution Plan and Milestones

Milestone 1: Creation of Educational Content and Distribution Strategy

  • Date: Month 1
  • Objective: Establish the content strategy framework and produce the first educational materials.
  • Deliverables:
    • 3 educational videos: Explanation of Gitcoin Grants and quadratic funding.
    • 1 blog/tutorial article detailing how to apply and optimize a campaign on Gitcoin Grants.
    • Distribution strategy design (Twitter, Telegram, YouTube).

Milestone 2: Promotion and Onboarding of Projects and Donors

  • Date: Months 2 and 3
  • Objective: Drive active participation of the community in Gitcoin Grants.
  • Deliverables:
    • 3 video interviews with Hispanic project founders who have received funding.
    • 4 educational videos on best practices to maximize donations in the rounds.
    • 2 live YouTube sessions with Q&A discussions.
    • 1 downloadable guide for applying to Gitcoin Grants.

Milestone 3: Impact Evaluation and Optimization

  • Date: Month 4
  • Objective: Measure the initiative’s results and prepare a continuity plan.
  • Deliverables:
    • Conversion and engagement metrics report.
    • Collection of testimonials from funded projects.
    • Continuity plan based on results obtained.

:bar_chart: Impact Measurement Strategy

To ensure that the content has a real impact, we will implement:

  • Trackable links (UTMs) in each educational material to measure conversions to Gitcoin Grants.
  • Monitoring the growth of the Hispanic community in Gitcoin Grants in terms of new projects and donors.
  • User feedback surveys for participants in the rounds after watching the content.
  • Comparison with previous Hispanic participation metrics in Gitcoin Grants to evaluate the impact.