[PASSED] Budget Request for the Gitcoin EthCC Activation

🧙 🧙‍♀️ Ideas and Open Discussion
15

Hello all, here is a recap of what ended up happening at EthCC[7]. The Ecosystem Collective oversaw the [BLANK] Canvas event run in partnership with Tally.

If you’d like to take a look at what the Gitcoiners were up to for the week in Brussels, here is the communications hub that was used: https://gitcoin.notion.site/EthCC-7-Communications-Hub-5a6595726cd04bdd96e237642f0f0a4b?pvs=74.

TL;DR

  • Original request = $41,000
  • Total sponsorship from Tally = $20,000
  • Total cost to Gitcoin = €14,176 ($15,376)

Qualitatively, I can only speak to [BLANK] Canvas, which ran quite smoothly and was reasonably well attended. Despite the concerns about too many competing side events, I was pleased with the turnout and saw that the majority of the breakout sessions had plenty of people participating.

Unfortunately, our feedback form wasn’t so engaging. We received only three responses, however, I did collect feedback onsite from certain breakout leads. The main point was the breakout sessions weren’t long enough. Other than that, I didn’t hear any grave concerns so I’m proud of what we did.

As is common knowledge now, the Ecosystem Collective is winding down. As such, and to put it frankly, the reporting has been lacklustre. But here goes…

Social Media Engagement

I don’t have access to the dashboards, so I will tag in Rohit for this. Would be great to know how we did on Twitter, LinkedIn and Farcaster.

I have already shared the footage and the images from the event via Discord, but am unsure who will have capacity to make use of these materials going forward. In any case, here are the links:

What I did do is share these links with our partners from the event, so perhaps they make use of them in our stead.

Leads/Opps created

Here are some of the wins achieved relating to our EthCC attendance:

  • Pre-event, we drew attention to the Grants Canvas and hyped GG21, featuring alongside Tally. The placements below provided artifacts that could easily serve as reference points during any business development conversation:
  • Onsite, a number of speaking opportunities were secured:
    • Two speaking opps at the EthCC main event: A template was provided to the Gitcoin team to expedite applications ahead of time. As a result, @CoachJonathan and @owocki made it onto the docket. I also joined the speaker roster and discussed harm reduction as a public good, representing ETHDublin while referencing Gitcoin frequently.
    • At the [BLANK] Canvas event, we managed to attract speakers from the Filecoin Foundation, the Ethereum Support Program, Endaoment and many other high profile partners. This created an environment where aligned thinkers could network while also reflecting very positively on Gitcoin’s highly curated event.
  • Post, I have handed over details of a potential editorial partnership with a top tier web3 focused outlet to @jehanav.

Of the 3 respondents to the event feedback survey, all three said ‘yes’ to ‘Would you be willing to speak with a member of our team about your experience setting up your grants program?’. More feedback may roll in, as I’ve shared this form with our partners from the day.

I have no further insight into any serendipitous leads or opps created onsite, so will defer to @jehanav & @daniel-ospina to provide updates.

NPS Score & Brand Sentiment Analysis

  • On a scale of 0 to 10, how likely are you to recommend our EthCC event on Grants Program Design to a colleague or friend in the blockchain and grants ecosystem?
    • 66.7% said 8/10
    • 33.3% said 7/10
  • Do you feel more prepared to manage your own grants program after attending this event?
    • 66.7% said “Yes, somewhat more prepared.”
    • 33.3% said Neutral, no significant change
  • How likely are you to use Gitcoin’s grants tools to set up your program?
    • 50% said 5/5, very likely
    • 50% said 3/5, somewhat likely

Attendance & attendance rate

  • We had a total of 210 guests registered as ‘Going’. On the day, only 64 were checked in. The discrepancy can be explained by check-in issues with Luma, so I approximate there were 100 guests throughout the day.
  • The Luma event page received 416 views on the day of the event, July 8th.
  • We received three 5 star ratings in the Luma event feedback survey, separate to our own form, with one citing ‘The best host and food!’.

Additional unforeseen costs

The Grants Lab team added some printing costs closer to the day of the event. I will defer to @CoachJonathan & @jehanav for details here.

Missed Opportunities

I haven’t seen this pop up in any recaps, which isn’t to say assuredly that i’s not a done thing, but hopefully it can become a staple for improving on future events.

  • RefractionDAO – I broached a conversation with their team in November and was surprised that we were unable to formalise a working relationship in that time.
  • Regen Village – this was one of the major highlights for many people that were in Brussels. Personally, I thought it was really well put together and it is regrettable Gitcoin wasn’t more involved. Hopefully the regen crew can adopt Schelling Point.
  • How to DAO – Gitcoin could have been more involved and more present in front of a highly relevant audience.
  • Crowdmuse – we had an opportunity to use grantee tech to activate in a meaningful way at EthCC and we pushed it back indefinitely.

Sponsorships and Cost offsetting

Following our Denver activation, we reached out to Tally to brochure a partnership for EthCC. We offered them a sponsorship package of $20,000 USDC, which they gladfully accepted. I am very pleased with the support they provided and would recommend continuing with them on event partnerships.

Any leftover funds from the activation budget will be returned to the Gitcoin treasury by @CoachJonathan.