hey sean, thanks for commenting! appreciate your perspective.
These are fair points!
I do think one thing we do sell is “GItcoinDAOs mission”. eg we want people to equate “Gitcoin = solarpunk future” or “Gitcoin = solve coordination failure” in their brains.
What do you think about this post which makes the case that the DAO’s function is to create coordination in web3 ecosystems? This post takes the approach of not getting lost in the details of how - QF is one means to do it, as is KERNEL, as are hacks, as is MC, as are direct proposals to the DAO.
However, when you’re in DAO land, things are a bit different.
For companies, I think that so much is provided out of the box by tools like Trinet, Rippling, and other administration tools, that is not provided in DAOs. Being in a DAO, trying to reinvent a great employee experience feels similar to the classic economic thought experiment about why no one knows how to make a pencil
In a DAO, we are trying to reinvent these things as we climb the people > product > profits ladder.
As a marketer, this is actually pretty helpful to think through as we consider how to invest in brand, comprehension, engagement, and our other goals and figure out how we can bring the best and most relevant marketing frameworks to bear. Would love thoughts from others as well!
I’d be curious, once we nail the QF engagement loops, how to increase comprehension and engagement for everyday members of the DAO.
Maybe one way to frame things is
- Our internal facing flagship product is the DAO.
- Our external facing flagship product is Grants.
Maybe all of the above is semantics tho - My primary hope when authoring this post was to instigate conversation about “How can we make the contributor experience for all of the “Jobs to be Done” in the DAO great?”