[Discussion Series] Evolving the Gitcoin Brand: Introduction & Overview

I agree that this post is a nice vantage point into Gitcoin’s evolution. I’d love to see more rigarous thought and planning like this in public.

Gitcoin’s evolution into a DAO is so strange because it’s so uneven. It’s like it grew the right leg of a marathon runner and the left leg of a couch potato. The right arm of a weight lifter and the left arm of a couch potato. And a core that can’t keep things in sync.

In this analogy, the brand evolution is like the marathon runner arm. But the business model planning (the core) is just so weak. The product rollout is TBD. The main navigation of the website makes it impossible to find anything (couch potato arm). Execution is uneven across the DAO, and a bunch of other initiatives that we’re told “are happening, you’d know if you were on the inside, just trust us” but to me from the gov forums they look just like the couch potato arms.